“By ‘switching’ two of the three colour couplers around, this creates a differing contrast response to the individual channels which can render blues as orange, yellows as a vibrant azure and reds as hues of purple/blue”. Explains Giles Branthwaite, Sales & Marketing Director.

Backed by the recent announcement of significant capital investment in both operational and research & development functions, sales from this film will continue to be reinvested to support a roadmap of future colour films.

Available in both 35mm and 120, SWITCH AZURE 125, is the latest offering in the company’s long-term colour journey and follows on from HARMAN Phoenix, HARMAN Phoenix II, and HARMAN RED.